We are believers in new beginnings.
NOVA of California has been designing and manufacturing modern lighting and décor since 1923. We are a California company and every design we develop is imagined through our California modern lens. Over the past 95 years, we have created our own look and sold our designs to the top independent contemporary furniture stores …until someone moved our cheese.
Until now, we sold our designs to stores and they displayed and shared our story as they saw fit. Those stores offered a limited selection of our product range and it was not easy for consumers to buy our entire line. The best of the independent stores that innovate and offer value-added in terms of trend-smart merchandising and in-home design are doing well. Many of the independent contemporary retail stores that failed to change have disappeared and we now have an opportunity to talk directly to you, the consumer that lives with our designs every day.
We have been loyal providers of innovative designs to the best contemporary stores in the U.S. and Canada for 95 years and were reluctant to reach out to you, our consumer, because of those loyalties.
On June 19th, we launched our new NOVA California website and will tell our story and create a dialog with our community of like-minded, design-conscious people that love modern design and the work we do.
It is our desire to share with you why we create the original contemporary designs that we make and how they are different from other offerings in the market.
If you are interested in knowing the story behind the objects that surround you in your home, we’d like to hear from you. Not everyone pays attention to what they wear, what they eat, or how they decorate their home. For those that do, we want to connect with you.